Desired Persona

Privacy Policy

Google Analytics

Google Analytics sends a pageview for each page a users visit. Google Analytics processes this data and can infer a great deal of information including:

  • The total time a user spends on your site.
  • The time a user spends on each page and in what order those pages were visited.
  • What internal links were clicked (based on the URL of the next pageview).

In addition, the IP address, user agent string, and initial page inspection analytics.js does when creating a new tracker is used to determine things like the following:

  • The geographic location of the user.
  • What browser and operating system are being used.
  • Screen size and whether Flash or Java is installed.
  • The referring site.