Desired Persona



Hey šŸ‘‹ Iā€™m Colin, a self-taught marketer and front-end developer from Ireland. I write about affiliate marketing, media buying and front-end web development.

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Desired Persona works with some of the biggest brands online both directly and through affiliate marketing partnerships. We generate leads from paid advertising, media buying and search engine optimisation.

The desired persona of a brand is the image presented to the public by the company.


  • Lead generation
  • Conversion rate optimisation (CRO)
  • Pay-per-click advertising (PPC)
  • Media buying campaigns
  • Digital marketing
  • Affiliate marketing
  • Search engine optimisation (SEO)
  • Web design
  • Illustration
  • Copywriting
  • Technical writing